Rachel Thomson is VP of Marketing at Willo, where she leads global brand, growth, and GTM strategy — overseeing the company's content, editorial direction, and go-to-market approach.

Before joining Willo in 2023, Rachel spent over five years in the FMCG industry specialising in Scotch whisky and white spirits, building and scaling brands for Arbikie Distillery and Summerhall Distillery across UK and international markets.

That background in brand storytelling for human audiences shapes how she thinks about hiring technology — always keeping the candidate and the recruiter in the room.

A First Class graduate in Marketing Management with Entrepreneurship from Edinburgh Napier University, Rachel completed part of her studies in Nice, France, which led to her first marketing role in Barcelona. She's always been drawn to smaller, fast-moving teams where there's real work to do and genuine stakes.

Her work has been featured in Marketing Week, and she was invited by HubSpot to speak on search strategy in the age of AI. She writes about hiring technology, candidate experience, and what it actually takes to build a brand at a scaling startup.

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