6 Examples of Impactful Employee Testimonials (+ How to Collect Them)
Your employer brand can make or break your chances of attracting top talent.
For instance, 75% of job seekers won’t consider your company if they catch wind of a bad reputation. And, according to our State of Hiring 2024 report, employers are catching on—83.6% rate it as very to extremely important for attracting top talent.
Sure, building a solid employer brand involves many things, but one of the quickest ways to get it right is through employee testimonials. Hearing real stories from employees who embody your company’s values every day is incredibly powerful.
In this Willo guide, we’ll explain what employee testimonials are, why they matter, share some impactful examples, and show you how to collect them effectively.
What Are Employee Testimonials?
Employee testimonials are personal accounts from your team, sharing their firsthand experiences working at your company. They can cover anything from your company culture to professional growth, work-life balance, or leadership.
These stories give potential hires an authentic look into your organization’s day-to-day environment and what it’s really like to work there.
Why Are Employee Testimonials Important?
Strengthen your employer's brand
Your employer brand is only as strong as the stories you tell, and there’s no better storyteller than your own team.
Employee testimonials provide real, relatable insights that showcase what makes your company great. This helps improve your reputation as a desirable workplace.
Plus, according to LinkedIn, a strong employer brand comes with some pretty exciting perks, like:
- 50% lower cost-per-hire
- 2x faster time to hire
- 50% more qualified applicants
- 28% lower turnover
Improve employee engagement
When you ask employees to share their experiences, it shows them their voice matters. This can lead to greater pride and engagement because they feel valued and appreciated.
And let’s face it—happy employees are often your best brand ambassadors.
Build trust and credibility among customers.
Just like with potential hires, customers value authenticity. When employees speak openly about their experiences, it reassures customers that your company operates with integrity.
A strong, engaged workforce reflects positively on your overall branding and makes customers feel more confident in choosing your products or services.
6 Inspiring Employee Testimonial Examples to Strengthen Your Recruitment
1. Lunio
- Type: Text
- Location: Lunio’s career page
Source: Lunio’s Career Page
What we love about this testimonial
The first thing you'll notice is how short, punchy, and specific Lunio’s testimonial is. Despite its brevity, it covers a lot—work-life balance, flexible work options, a supportive team, and great benefits. This variety adds depth and offers multiple reasons for potential employees to take notice.
Another key point is including Ayelet’s name and position. This adds credibility and authenticity to the testimonial, giving job seekers in similar roles an idea of what they can expect.
2. monday.com
- Type: Text
- Location: Third-party review website (Glassdoor)
Source: Glassdoor
What we love about this testimonial
One significant advantage of this testimonial format is that it offers a balanced, unbiased perspective. Since employees can stay anonymous, they’re more likely to share both the positives and negatives, lending more credibility to their feedback.
So, encourage your team to leave reviews on third-party platforms like Glassdoor regularly. And when they do, make sure to respond to their feedback on the platform and seriously consider any concerns they bring up. It’s a great way to show you’re listening and care about making improvements—another huge plus for your reputation.
3. airBaltic
- Type: Text and Image
- Location: Instagram
Source: airBaltic on Instagram
What we love about this testimonial
Agate Dedkova’s testimonial hits all the right notes with its authenticity and alignment with airBaltic’s values. So, it’s no surprise it made the list.
First, her career path, moving from Passenger Handling Agent to Junior Crew Dispatcher, is a great example of airBaltic’s commitment to internal upward mobility (promoting from within). airBaltic also does a smart job of tying her story to their values—"We deliver, we care, we grow"—proving they walk the talk.
Plus, Agate calling herself a "people person" makes her story relatable—showing how her personality is a perfect fit for the job. Someone with a similar personality would probably think, “Yes, I can totally see myself in this role.”
And with Agate’s photo included, the testimonial feels even more real and personal.
4. Endava
- Type: Video
- Location: YouTube
Source: Endava on YouTube
What we love about this testimonial
Endava went for a more polished approach with their testimonial. They recorded a one-minute professional video featuring a senior employee who shared what she loves about the company.
She kicked things off by talking about her first impression of the company and then highlighted perks she’s enjoyed, like growth opportunities, a supportive environment, being part of a distributed team, and inclusivity.
The video format adds extra credibility since you’re hearing it straight from the employee. They also included clips of different areas of the organization, almost like a mini tour, which gives potential hires a more complete picture of what to expect.
5. Team 4 Kids
- Type: Video Testimonial
- Location: TikTok
Source: Team 4 Kids on Tiktok
What we love about this testimonial
Team 4 Kids did something a little different from what we’ve seen so far—featuring several employees in one video. They asked them a straightforward question—what do you love about working at Team 4 Kids? Then, each person took turns to share their own short and specific answer.
The great thing about this approach is that potential hires get multiple perspectives in just one testimonial video.
6. Sideways 6
- Format: Text and Image
- Location: LinkedIn
Source: LinkedIn
There are a few reasons this works so well. First, the employee shared the testimonial on their own account, which makes it feel more genuine and authentic—like they're happy enough at work to shout it from the rooftops.
And then there's the platform—it’s on LinkedIn, home to tens of millions of job seekers worldwide. It’s pretty much the go-to spot where all the hiring magic happens. So, having your testimonials there just makes perfect sense.
How to Collect Employee Testimonials in 4 Quick Steps
1. Identify the employees to feature
The first step in collecting employee testimonials is deciding who to spotlight. To create a well-rounded representation of your company, aim for diversity.
Choose employees across various:
- Departments
- Roles
- Tenures
- Levels of experience
This makes the testimonials relatable to a broader audience and reflects a true picture of your company culture.
Pro tip: Make this optional. Invite employees personally, but don’t make it a requirement—you want people who are genuinely excited to share their story, rather than being forced to as a job task.
2. Ask specific questions
Once you’ve selected the employees, the next step is to craft the questions to ask them. Ideally ask specific, targeted questions to encourage thoughtful, detailed responses.
Focus on things like:
- Their favorite part of working at the company
- How they’ve grown in their role
- How the company culture has shaped their experience
- You can also prompt them to share a memorable moment that reflects the company’s values in action
Targeted questions like these result in more thoughtful responses and provide valuable insights that resonate with potential employees.
3. Choose the format and gather responses
Next, decide how you want to present the testimonials—written, video, or audio. Many things would shape this decision—for example:
- Employee comfort level: Allow employees to choose the format they’re most comfortable with for a more authentic response.
- Time and resources: Consider the production effort required: video takes more time, while written or audio is quicker to produce.
- Platform: Match the testimonial format to the platform where it will be shared (e.g. video for Instagram, written for blogs).
Whichever format you pick, Willo makes it super easy to gather employee testimonials asynchronously.
Here’s how it works:
- Add the questions you want employees to answer.
- Choose the format (text, video, or audio) and set details like response length.
- Send employees a unique link to record or write their testimonials.
With just one click, they’ll access a simple interface to submit their responses—it’s that quick and convenient.
As the responses come in, you’ll also get alerts to review and download them, so you can easily get them ready to share across your chosen platforms.
4. Obtain formal consent and distribute
Before sharing any testimonials, be sure to get formal consent from employees to use their stories across marketing channels. This ensures transparency and protects both the employee and your company from any potential issues down the line—privacy concerns, legal liability, misrepresentation, and more.
A simple consent form outlining where and how the testimonials will be used should do the trick.
After receiving their approval, you can share the testimonials on your chosen platforms. We’ve already mentioned a few, like career pages and social media, but don’t forget options like employee spotlights or even in your recruitment materials.
Building Trust Through Authentic Employee Voices
Employee testimonials are one of the most effective tools for building a strong employer brand. By sharing authentic stories from within your company, you give potential candidates a genuine look at what it’s like to be part of your team.
In this article, we’ve covered everything you need to know about employee testimonials—from examples to tips on how to collect them yourself.
And speaking of collecting, Willo makes it super easy. You can gather employee testimonials asynchronously, at scale, and conveniently.
Want to see Willo in action? Sign up for our free trial today.
