In previous blogs in this series, we explained the key benefits of flexibility at work and the challenges organizations face.‍ Now, we’re sharing a preview of how companies actually empower flexibility at work. 

Key trends in Willo's 2024 Hiring Trends Report included AI adoption, workplace flexibility, DE&I, and freelance hiring. Did they happen?

Higher education institutions across the US are increasingly concerned about meeting enrollment goals. A recent survey of 239 institutions, for example, found that a large majority (71%) of respondents expressed moderate to extreme concern about achieving their enrollment targets.

Flexibility at work brings productivity, camaraderie, and a host of other benefits. ‍

Providing flexibility to employees could be even more beneficial than previously thought. ‍A couple major studies find that employees are more productive when they have flexibility. Specifically, they try harder, think more creatively, and typically stay with an organization longer.‍But the benefits go beyond that. 

AI is rapidly taking root in recruitment. According to our Hiring Humans report, 79.4% of business leaders see AI as a top priority for talent acquisition.These numbers underscore AI’s growing prominence in recruiting. But if not implemented properly, AI can degrade your hiring process, making it more complicated, biased, and inefficient.

Evolving technologies, expectations, and job market conditions have arguably made recruiting more difficult than ever before. For example, the Willo 2024 Trends Report found that 61.7% of employers anticipate salary expectations or competition from other companies as the key challenge they will face hiring and retaining top talent.

The right marketing team has the potential to push your brand into the spotlight. Research from Bain & Company and Google shows that the most mature marketers are 4x as likely to achieve business goals, increase market share, and increase revenue than the least mature marketers. But how do you find and hire these top-performing marketing professionals?